Heard on NPR on my way to camping this weekend…Lay’s is forced to pull their “Chicagoans prefer” campaign. Turns out the only documentation they had supporting their claim of preference was nationwide testing. I would have loved to have seen the rocket scientist marketers in that meeting…

Rocket Scientist Ad Guy #1: “But all we have is nationwide testing, dude.”
Rocket Scientist Ad Guy #2: “Yeah, that’s why it’s so brilliant. Well over half the country doesn’t even get Jay’s chips, so we win by, like, default. See?”
Rocket Scientist Ad Guy #1: “Smart. But won’t someone figure that out?”
Rocket Scientist Ad Guy #2: “No man. Coz we rock and our company is way bigger. No one will ever know.”

Dorks.