The bug is a feature

Q101 is taking a page out of Microsoft’s playbook and promoting their new service cuts as a feature. I passed by a billboard on the corner of California / Elston / Belmont that sais “Everything Alternative. Now on shuffle”.

How is this a marketing point? Who decided in that stuffy marketing meeting “Hey, we are running a tight ass ship and have sucked all of the personality out of our music. Not that we had a whole lot to begin with since we really only played about 50 songs previously. But now, it is all just automated. So let’s make listeners think that this rocks. Lack of personality is AWESOME!”

To me, all it does is reinforce the fact that radio (NPR and the like excepted) is for bitches. I’ll take my iPod and iTrip over Q101 any day of the week. Apparently, they’ll take the iPod too.

3 Comments so far

  1. tom (unregistered) on April 18th, 2005 @ 3:40 pm

    q101 boasts 1000 songs on their ipod. mine just passed 5000. i’ll take my ipod, too.

    of course i haven’t listened to q101 in… oh, ever.

    how do they do commercials? do they just throw them onto the ipod with the rest of the songs?

  2. Marty Gleason (unregistered) on April 19th, 2005 @ 1:03 am

    I remember, way back in the day, when Q101 first came on the air. It was fun, for a while. Then, after about the third month of listening to it, I realized that the play list didn’t change. Ever. Same stupid songs over and over again.

    If only I had discovered WBEZ back in high school; I wouldn’t have wasted so much of my brain on that station….

  3. Davis (unregistered) on May 22nd, 2005 @ 11:58 am

    Heard it. It’s better than you think. If you don’t like radio, fine. But Q101 used to suck. Now they are easily the coolest sounding commercial radio station in the States.

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