International Professor of Danger Michael Bérubé was in Chicago for a conference this weekend and the hotel elevator television had been specialized:

[T]he hotel suspended its broadcasts of CNN in the elevators and replaced it with advertising for the anti-cholesterol drug Lipitor. What was especially strange about this was that Lipitor (or Pfizer, or, more accurately, whoever has Pfizer as an ad client) had apparently designed the video advertising specifically for this conference: it consisted entirely of still photos of various Chicago landmarks and those three-ringed Lipitor logos arranged so as to suggest that “Lipitor” was a verb synonymous with “heart,” as in “I Lipitor the Windy City” and “I Lipitor the Buckingham Fountain.”

(Chicago Hot Dog image by Diva Eva)