McDonald’s CEO hands over Marketing Dept. to his 9 year old nephew

Okay, seriously. This is insulting to the intelligence on this many levels:1) That “M” doesn’t even have a stroke (outline) on it, and looks like it was just kind of slapped on a clipart picture of a soda cup.2) “the great lake”?! What the fuck does that even mean? So, soda is cheaper… and we’re near the Great Lakes… somehow this image is supposed to invoke Lake Michigan? That’s disgusting, even if it made sense.3) The soda should obviously be spilling, but appears to have been set at a 45 degree angle just to add the slightest sense of “style” or “motion” to an otherwise completely static image.4) The new price is so boring I had to see a television commercial to even understand it was a “new low price” and not just a piece of old information.5) Seriously, look at those fucking half-assed arches.Picture taken on Ashland, between Webster and Fullerton. There are several more instances of this billboard across Chicago.

5 Comments so far

  1. Bill V (unregistered) on July 3rd, 2007 @ 3:34 pm

    Agreed, that’s a terrible billboard for many reasons. Gotta run, I’m late in meeting my friends over at McD’s!


  2. Ren (unregistered) on July 3rd, 2007 @ 8:42 pm

    Omigod. I agree. What do they think we Chicagoans drink for dinner? We know how drinks spill for god’s sake!


  3. Dan Telfer (unregistered) on July 4th, 2007 @ 1:41 am

    I just realized one of the damned things is visible from the window of my home, near Howard and Ridge.


  4. spudart (unregistered) on July 4th, 2007 @ 1:18 pm

    hello! they are going for the kitsch factor. sheesh.


  5. Dan Telfer (unregistered) on July 4th, 2007 @ 1:33 pm

    Well they failed pretty miserably in my opinion. It doesn’t look kitschy to me, it looks like it was done by a 9 year old with MS Paint.



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