Holy Craphole, that is one ugly landmark


Has anyone else seen the new Rock ‘n’ Roll McDonald’s? I know you might have missed it, because it is not at all obtrusive. It only takes up a whole city block and has a 2 story glass facade!!! Seriously, it is the CostCo of McDonald’s.

We were driving down to Iberico for dinner on Monday night, and my eyeballs about fell out of my head. It is like the Luxor in Las Vegas. You see it coming from miles away. We were in Kenosha and I could see it. OK, that is not even remotely true. But close.

Word on the street is that an Extra Value Meal will set you back about $8 but, in return, you get the luxury of sitting in this piece of marketing gone haywire. I know that Chicago is typically known as a fat city (here, here, here, and here), and we certainly live up to the name with this.

9 Comments so far

  1. Orac (unregistered) on April 6th, 2005 @ 10:07 am

    I actually like the rock ‘n’ roll McDonalds. The only slam I have against it is that one day, shortly after we moved to Chicago and before we had figured out some of Chicago’s more cryptic no parking signs, my wife’s car was towed after she parked it nearby.

  2. sabrina (unregistered) on April 6th, 2005 @ 11:12 am

    i liked the old rock ‘n roll mcdonald’s. it was sort of like an accidental cool. this one’s … it’s too marketrashy.

    also: eight dollars for an extra value meal?! now that’s irony.

  3. Long Nguyen (unregistered) on April 6th, 2005 @ 11:51 am

    That’s a nice architecture. Just not for McDonald’s. Maybe a shopping mall or something.

    But we all know it’s for visibility. Now kids will drive parents more crazy than ever before.

    “Mom! Dad! I wanna go there!!”

  4. nikkos (unregistered) on April 6th, 2005 @ 1:36 pm

    On the bright side, perhaps the newly refurbished space will keep the riff raff out- like our very own R. Kelly, who reportedly used the old RnR McD’s as his personl hunting ground for, um, young ladies.

  5. Jason (unregistered) on April 6th, 2005 @ 9:12 pm

    Come on, that thing rules. An homage to the original. I wish they kept ’em all with the big arches. I saw one in Tokyo which had only one arch, but it came out of the bottom of the building (a storefront location), shot out and went up toward the top. Totally weird.

  6. Lauren (unregistered) on April 6th, 2005 @ 11:21 pm

    On homage to the original, sure. I can handle those. They’ve been popping up all over the place. All nice and retro-ey, kinda quaint and kitschy. But this one is like the original, but on steroids, shit out by the McDonald’s marketing department. And it is fucking HUGE. For those of you that haven’t had the luck of passing by it yet, it is really much more obscene in person. Just the sheer size of it.

    I understand that McDonald’s is as american as apple pie, but I just wish we had a better crack to push on tourists than overpriced “value meals” that turn your arteries into concrete.

  7. Shawn (unregistered) on April 6th, 2005 @ 11:26 pm

    I know you really meant, “Chicago is typically known as a PHAT city.” Hell, yeah.

  8. Margaret (unregistered) on April 8th, 2005 @ 8:06 am

    Ugh! Thank you for posting about that– I HATE seeing that place! I think it’s absurd. As if we need yet another monstrosity like that in the very center of the city.

  9. tankboy (unregistered) on April 11th, 2005 @ 10:55 am

    i finally saw the site this weekend and think it would look cool…at about one-fifth the current size.

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