OK, here’s my rule: if you’re going to try and pretend that your national brand has some special connection to our city, then you have to reference some local landmark or stereotype. Simply putting the name of our city in big letters just makes it obvious that some graphic designer spent a day going “Mark of a great town. Drizzly red ‘wax’ on BOSTON. Mark of a great town. Drizzly red ‘wax’ on MIAMI. Mark of a great town. Drizzly red ‘wax’ on SEATTLE …”