Chicago Air Pollution Ads

Chicago Air Pollution Ad

Jesse Freese, a recent Columbia College grad, created these mock-ups of air pollution ads that would be power-washed out of the dirty sidewalks as part of an integrated American Lung Association ad campaign. Jesse says that real ads should be appearing on the streets near the beginning of June, along with television spots, radio spots, newspaper ads, and posters created by Jesse and other students as part of Laurence Minsky‘s “Ad Agency” class.

This is not a brand-new idea, but hopefully they won’t run into the same problems as the British graffiti artist Moose who was fined for using cleaning solution to make inverse stencil designs promoting Smirnoff.

(Via Treehugger, thanks Cybele)

2 Comments so far

  1. Michael G. Richard (unregistered) on May 19th, 2006 @ 6:17 pm

    Ah! We finally know who made these mockups. There was some debate in the comments on TH about that.. Thanks!

  2. Edward (unregistered) on June 5th, 2006 @ 7:35 pm

    Let them know how you feel .We are working on a large scale new thinking project please google “desing e2” thank you and be well.

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