Chicago Carless on the Children’s Museum

Chicago Carless interviews the administrative staff of the Chicago Children’s Museum and discovers that some of their problems may be a lack of communication:

According to Natalie [Bortoli, the Director of Student and Educator Programs], for museum staff it’s hard to know where to begin to tell their story. “When we get a new employee, it takes an entire day just to tell them about all the departments and programs.”

“Don’t you have an elevator pitch?”

“An elevator pitch?” asked Public Relations director Natalie Krieger.

“You know, a focused, 30-second speech that you can use to pitch the story of the museum to people who don’t know what you do. Don’t you have one?”

“With all of our diverse programming, I don’t know where we’d start. We usually use our mission statement.”

(via Gapers Block)

1 Comment so far

  1. Dave! (unregistered) on September 26th, 2007 @ 5:07 pm

    It’s a really great post and it shows the passion and caring with which the staff does their work. I definitely appreciate what they do–even more so after reading some of what they had to say.

    I still don’t think they need to be in Grant Park to do it. Nothing in the post really touched on that.

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